With our recent release we’ve introduced a fancy new way to customize and print your reports. When you click ‘print’ in your report overview, you’ll get a full report view complete with cover page and table of contents. Now you can print out and show off all of your important campaign stats, from subscriber activity to Facebook comments to performance advice. What’s that? You want to give your client the performance advice yourself? No problem, we want you take get the credit, remember? You can customize the report and remove any unwanted sections before you print it. Just click ‘Show report options’ and uncheck ‘Performance advice’. It’s that simple.

So, the next time your boss or client asks you to print out a campaign report, don’t grumble, give a whistle. Print their report and show them just how well their campaigns, and you, are doing.

If you’re familiar with our other “360″ integrations (as in degrees, full circle)– like Analytics360 or Ecommerce360– you’ll know that we refer to them as such because your email leaves MailChimp, does a little data mingling with another service or services, and then that data ultimately gets pulled back into our application. Truth in advertising!

Our SurveyGizmo 360 integration follows the same scheme. When you send out an email containing a specially generated SurveyGizmo link and your subscribers answer your questionnaire, that data gets pulled back into your MailChimp Reports. While not as visually appealing or robust as SurveyGizmo’s built in reporting features, it will allow you to view responses at a glance.

In order to create the special link for your MailChimp campaign, click on the “Publish” tab of your launched survey and then click the “MailChimp Campaign” button. When the dialog box appears, be sure to select “Display MailChimp Subscriber Info” and then click the “save” button. This will ensure that your subscribers’ names are matched up with their survey responses in your MailChimp reports.

Once you click “save” you’ll end up back on the “Publish” tab. You’ll see a new MailChimp listing with it’s own custom URL under “Existing Links/Campaigns”, and that’s the link to your survey you’ll use in your MailChimp campaign.

Now jumping back over to MailChimp, you’ll find your survey responses under Reports ==> Advanced Reports. Your question(s) will be pulled in as column headers, and that’s really helpful when you’ve got a meaty survey with lots of questions to keep track of. You’ll also be able to see a time stamp associated with each response, and the subscriber’s name (assuming you have that option selected when you create your special SurveyGizmo link). When you elect to keep subscriber info anonymous, you’ll see IP addresses instead. Be sure to click on the image below for a larger view.

Related Content

• How do I use SurveyGizmo with MailChimp?

It’s called the Site Analytics360 report, which I used in this blog post to troubleshoot some strange open rate behavior in my email list (see: Why did my open rates change?)

Anyway, now we’re also showing your tweets on the report’s timeline, so you can see if (and how) twitter is affecting your overall site traffic. BTW, if you like stats and reports mashups, and you’re a blogger, you might also enjoy our WordPress Analytics Plugin (more than 23,000 downloads and counting).

click image to enlarge

When you’re on the MailChimp dashboard, just click over to the “Reports” tab.  Then just click on the big orange “compare campaigns” button on the left side of the screen.

Click the button to download a spreadsheet containing stats for ALL your campaigns, ever.  It’s chock full of all kinds of data, will let you run your own reports in Excel and then you can build just about any pretty graph you or your boss could ever want.

For example, you can even calculate the best day to send emails based on your previous campaign open rates.

Tell us what other kinds of innovative things you’re doing with your reports as well.  We love to hear from you!

1. Log in to MailChimp
2. Go to the “Reports” tab, and click on this link under your graph:

That’ll download a spreadsheet to your computer. This file will contain stats for ALL your campaigns, ever. It’s an awesome file that will let you run your own reports in Excel, and build just about any pretty graph you or your boss could ever want. Internally, we at MailChimp call it the B.A.R.F. download (for “big ass report file”).

Okay, I’m the only person here who calls it that.

Anyway, open the file in Excel, then:

1. Sort data by the column “List” to get the data for the one list you’re looking for.
2. Delete all the other data to get it out of the way.
3. Sort data by the column “Send Weekday.”
4. Now look at the open rates for your various campaigns by day.

In excel, I made a formula to calculate the average open rate for each day. Assuming your list size is roughly the same from campaign to campaign (organic growth, no major imports, no drastic segmentation), you should be fine doing so.

Below is a screenshot. Looks like Tuesday averages highest for this particular list.

Want to know where we got the idea for the B.A.R.F. download?

Whenever we’ve met with MailChimp users in their workplace, they always sit down with us and ask us questions about their stats. Every single time, the person we’re meeting with has an Excel spreadsheet printed out. It’s amazing to see the different things they measure and compare from campaign to campaign. Seriously, I’ve never seen so many different ways to look at the same numbers.

Every company’s different, and every manager wants to see different stats in different ways.

So we thought, “instead of forcing people to click into each and every campaign to gather their stats for an excel file, and instead of trying to come up with every conceivable graph that people might want, why not just barf out all their stats at once?”

Have you tried your B.A.R.F. download yet?