If you share campaign stats with your boss or clients, you may be familiar with our VIP Reports. They’re a great way to share online campaign stats without giving anyone else access to your MailChimp account. But sometimes the head honchos need a printed report, because they’ve got people checking their work too. To do this you’ve had to print individual report pages that, while serviceable, just don’t have the same visual impact as our VIP Reports. That’s no good. We want to make sure that you get all the credit you deserve when showing off your campaign stats. Our new print reports are just the way to get it.

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MailChimp integrates with a number of different services that allow you to send surveys via email, and SurveyGizmo is one that we like a lot. They make it easy for noobs to get started but also provide an extremely robust feature set for power users. (Kinda like MailChimp.)

If you’re familiar with our other “360″ integrations (as in degrees, full circle)– like Analytics360 or Ecommerce360– you’ll know that we refer to them as such because your email leaves MailChimp, does a little data mingling with another service or services, and then that data ultimately gets pulled back into our application. Truth in advertising!

Our SurveyGizmo 360 integration follows the same scheme. When you send out an email containing a specially generated SurveyGizmo link and your subscribers answer your questionnaire, that data gets pulled back into your MailChimp Reports. While not as visually appealing or robust as SurveyGizmo’s built in reporting features, it will allow you to view responses at a glance.
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Oops, I can’t believe I forgot to mention during the launch of MailChimp v5 that we added tweet tracking to your MailChimp Site Analytics360 report. For those of you who don’t know, there’s a great big button under your MailChimp Reports tab where our Google Analytics users can get the ultimate birds-eye-view of how your email campaigns, CPC campaigns, and referrals influence traffic to your website. All from within MailChimp.

It’s called the Site Analytics360 report, which I used in this blog post to troubleshoot some strange open rate behavior in my email list (see: Why did my open rates change?)

Anyway, now we’re also showing your tweets on the report’s timeline, so you can see if (and how) twitter is affecting your overall site traffic. BTW, if you like stats and reports mashups, and you’re a blogger, you might also enjoy our WordPress Analytics Plugin (more than 23,000 downloads and counting).

In the year-end MailChimp survey that we sent out, lots of people said they “wished for some kind of giant report that they could download, and then manipulate themselves.”  We’ve already got this feature in place, and call it a “BARF” Report, aka Big Ass Report File.

click image to enlarge

When you’re on the MailChimp dashboard, just click over to the “Reports” tab.  Then just click on the big orange “compare campaigns” button on the left side of the screen.

Click the button to download a spreadsheet containing stats for ALL your campaigns, ever.  It’s chock full of all kinds of data, will let you run your own reports in Excel and then you can build just about any pretty graph you or your boss could ever want.

For example, you can even calculate the best day to send emails based on your previous campaign open rates.

Tell us what other kinds of innovative things you’re doing with your reports as well.  We love to hear from you!

Someone recently asked us, “Is there a way in MailChimp to find out my best day to send, based on my list’s history?” The answer is yes, and here’s how.

1. Log in to MailChimp
2. Go to the “Reports” tab, and click on this link under your graph:

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