Yesterday we hit a pretty special milestone here at MailChimp HQ, and to celebrate we gave away lots and lots of MailChimp goodies. Thirteen thousand items, in fact. One million users is a great accomplishment, but we certainly couldn’t have done it without all of you. So thank you, from the bottom of our warm, furry little chimp hearts. You really are one in a million! *wink*

epic million-user cofounder chest bump

Liquidating thirteen thousand items– including MailChimp tshirts, monkey hats and plushies– is no small feat. But to do it in just 18 minutes and via the internet? Now that is impressive.

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People Love Free Stuff

It’s hard for me to believe that we ever thought it would be difficult to give away 1,000 tshirts. On September 10th when we launched the promotion, all 100 shirts we made available were claimed within two and a half minutes. That’s one tshirt every 1.5 seconds. I was well aware that people love MailChimp, but it was amazing to witness in that way.

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In celebration of of our Forever Free Plan, we wanted to launch a promotional t-shirt giveaway. Free email marketing, free t-shirts.. makes sense right? In the marketing world they call it synergy, but it just seemed like a great way to help spread the word about MailChimp while celebrating our users at the same time.

Our goal wasn’t necessarily to amass more Twitter followers or Facebook fans just for the sake of increasing our follower count. After all, with both Twitter and Facebook the number of fans or followers you have isn’t significant in any real way. Sure, the more fans you have the larger the group of people who will see your message, but that doesn’t necessarily dictate their level of interaction/engagement with your brand or business.

Chart showing a 42% increase in our Facebook fan growth

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