The MailChimp Ecommerce Tracking plugin is a new feature designed to help you measure the ROI of your email campaigns.  By syncing our MailChimp API with your Ecommerce shopping cart solution, you can now track when people click from your email campaigns, visit your website, all the way to purchase. Even better, MailChimp then aggregates the information and displays it on your MailChimp campaign report!

The Ecommerce Tracking plugin is a free add-on that is available for installation from your account.  We currently support Magento, Zen Cart, osCommerce and PrestaShop, or if you’re a developer, you can even create your own.
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The MailChimp Plugins page just keeps growing.

Graith Internet gives us an osCommerce plugin that adds a “subscribe me to your newsletter” checkbox to your ecommerce checkout process. Their first name and email are then added to your MailChimp list. Great for e-retailers to grow your list and send offers! Be sure to also check out our Google Analytics integration and new email campaign ROI tracking tools.

GenerationSix posted a Joomla! extension for MailChimp. I’m really happy about this one, because whenever I mention MailChimp’s API and our plugins page, all I ever hear in response is, “Any Joomla plugins?” and “Got any Joomla plugins?” and “Haven’t you guys ever heard of Joomla?” and “Why aren’t there any Joomla plugins?” Now when people ask me if we have Joomla plugins, I can finally say, “YES!” (but then people ask me why I say “yes” so loudly).

Plugins are an easy way to just plug MailChimp functionality into just about any product. Developers have created plugins for Drupal, Foxy Cart, Movable Type, WordPress, Ruby on Rails, Zen Cart, and TypePad.