If you’ve walked around San Francisco or New York City this past year, you might have seen our mascot, Frederick von Chimpenheimer IV, looming overhead. Or maybe you’ve noticed him winking tirelessly into your office, day and night.

Freddie’s playful intrusion of privacy and public space has been great fun to work on this past year. It started as a casual half-idea:

FRIDAY, DECEMBER 30, 2011. MAILCHIMP OFFICE—EVENING

(Hurrying home for the holiday, BEN CHESTNUT pokes his head back in the door toward JULIE and LAIN.)

BEN CHESTNUT: “Hey, wouldn’t it be fun to have a MailChimp billboard?”

(Cue smoke machine. BEN CHESTNUT recedes slowly into darkness. Read More