Earlier this week, Aarron wrote about the ideas that have guided our design process for New MailChimp, and one of them was ubiquity. Your work shouldn’t depend on where you are and which device you’re using—you should be able to log in to MailChimp and get to work, whether you’re accessing it from a desktop, laptop, or tablet. We’re introducing a completely responsive design, so MailChimp will work on different devices and screen sizes.

For the first peek at New MailChimp, we’ll look at the restructured navigation and search options. Account notifications are now displayed in the nav, and you can switch to Pro mode to simplify the layout, or tap the hamburger icon to expand and collapse menus on the iPhone. Search is in every part of the nav, too, so you can search for subscriber details, campaigns, lists, and reports from anywhere in the app.

Here’s a look at New MailChimp’s navigation, search, and responsive design:

If you’d like to see other previews of what’s coming, we’re releasing a series of blog posts and videos that go into a bit more detail: New MailChimp

We have a motto that guides our work here at MailChimp: Listen hard and change fast. We’ve been doing a lot of both in the past few months. Last year some curious patterns emerged in feedback from our customers. There was so much feedback relating to the mobile experience. Let’s be honest—mobile devices aren’t just an industry trend; they’re a revolution changing our culture. We get that, but we wanted to find out how broader industry trends were shaping our customers’ day-to-day work.

We did a lot of traveling to meet with customers, and spent hours in interviews learning how people use MailChimp. We compiled hundreds of pieces of feedback from customers and our support team, and conducted surveys with thousands of users. All of this helped us see some places where MailChimp was falling short, but more importantly, it helped us see bigger trends. We realized people are still doing the same kind of work they always have, but there’s been a shift in how they get that work done. Most people are trying to do more with less. They have a ton of responsibilities to address by the end of the day, many are accountable to a boss who tracks their work, and there are still just 24 hours in the day. They’re using mobile devices to get stuff done during what would otherwise be idle time. 9-5 just doesn’t cut the mustard anymore.

With limited time and resources, teamwork is more important than ever. 35% of our customers are working collaboratively today, and we see this statistic increasing steadily. People are passing the baton to colleagues when they’re unable to complete a task. They’re collaborating in order to do better work and get it done quickly.

So the requests for a mobile experience were just symptomatic of a bigger change. We’re all feeling extra pressure to get more things done these days, and because we can’t work any harder, we have to start working smarter. That’s why we’ve created a brand-new MailChimp that will hopefully help you do just that.

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We recently released Gather, an SMS app for event organizers to keep their attendees updated during an event. But what qualifies as an event?

Gather by MailChimp

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We host, sponsor, speak at, and attend lots of events, and we’ve noticed that email’s a great communication tool before events for sending invitations, agendas, and directions. And email’s great after events for sending followup surveys, links to presentations, or incriminating photos from the happy hour. But during an event, email is practically useless. For example, if you’re hosting an event and you just learned that your speaker is stuck in traffic, or that the caterer is a no-show, you can’t send an urgent email to your attendees and expect that they’ll be checking their inboxes. Email’s fast, but it’s just not NOW. That’s why we created Gather. It’s “MailChimp for SMS.”

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When you take a screenshot of an app on your smartphone, it looks so boring, doesn’t it? Before you use that screenshot on your website or blog, you usually want it inside a shiny iPhone or Android body. So now you have to go Googl’ing around for an iPhone image, open one up in Photoshop, lay your guidelines, splice in your screenshot, and export it. Complete pain in the android.

So we built a tool that does all that automagically for you:

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