You’ve probably noticed the “view this in your browser” link we include in our templates to take your subscribers to the online archive of your newsletters.
It’s pretty handy in case people can’t view the correct version of the email in their email clients, but have you ever wished you could hide that link when people actually go to the archive page? Or, have you been hoping for a way to change the text to some other content instead?
Well, with our dynamic merge tag: *| IF:ARCHIVE |*, you can!
With all the new social features we launched with v5.3, come new social merge tags you can take advantage of. Here’s a quick run-down for you.
FACEBOOK:LIKE:URL - Imagine you’re sending an email about your ski shop’s end of summer sale. You can now manually code a like button for each individual item that you’re advertising and allow people to Like those overalls or ski goggles specifically.
This will also work if you want to allow someone to Like (become a Fan of) your business page. URL here should be the link (including http://) to the item/article/page being Liked.
MailChimp offers all kinds of merge tags that allow you to dynamically add information to your campaign, so you can include something like a subscriber’s name, your Twitter profile, or even build an entire campaign with content from other sources.
We put together a manual for using merge tags so you don’t have to scratch your head when you look at our cheat sheet. The cheat sheet is a great reference, but it’s helpful to see what the merge tags look like when you put them in your template and how they’ll look to your subscribers when they receive your email. That’s what this guide is for.
Everybody wants to embed videos into their HTML emails. The sad truth is they break more often than not. There are promising developments here and there (and Mark Brownlow has a great roundup here).
But the fact of the matter is the safest thing you can do is generate a screenshot of your YouTube video player, insert that image into your email, then link it to your actual video landing page.
It’s a miserable process that we just made easier with our YouTube (and Blip.tv and Vimeo) merge tag…
MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.
We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.
