Whenever you send an email campaign in MailChimp, there are these little links in the footer for the forward-to-friend tool, unsubscribe link, update-my-preferences, etc.

Before, if your recipients hovered their mouse over those links, they’d see MailChimp’s domains (actually, we made them look pretty generic, like “foward-to-friend.com” or list-manage.com).

Some people told us they were too generic, and some others (really paranoid people) told us they looked a little suspicious. Good point. So we changed them to automatically include your own company name in front, as a subdomain. It’s a nice little touch to help make your emails look even more professional and trustworthy.

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MailChimp MonkeyRewards Upgraded

Posted by Ben on


monkeyrewards-dashboard.gifAs mentioned earlier, we’ve upgraded our MonkeyRewards program to include 3 free inbox inspections (our add-on that previews your email campaign in dozens of email programs, and tells you if—and why—your email will be spam filtered) for every new customer you refer to MailChimp. This is in addition to the $30 in credit we already give to you and the refer-ee.

We’ve also re-designed the MonkeyRewards Dashboard that’s in your MailChimp account, so you can get better insight into just how much monkey love you’re spreading. Click on the thumbnail to zoom in on the screenshot. Enhancements include:

  1. Credits Earned box, showing you how much credit you’ve earned this month, and in total
  2. Inbox Inspections Earned box, showing you how many inbox inspections you’ve earned this month and in total
  3. Email Notification option, which will send you an email whenever you’ve earned rewards
  4. Refer-ee List, showing you how many of your friends signed up
  5. Rewards Applied list, which details how you’ve spent all those credits you’ve earned

The MonkeyRewards program is really easy. All you have to do is add a little MailChimp badge to your email campaign, and/or your signup forms. Some people have been adding it to their websites, even. And that’s all you have to do. We’ll track all clicks from the badge, so we can reward you automatically. Plus, the badges don’t suck. Besides, admit it—you’ve been looking for some excuse to include a monkey somewhere in your email campaigns. Now you can earn rewards for it!


We’ve been adding a lot of international support to MailChimp recently, so that our customers all over the globe can send campaigns in whatever language they choose.

In MailChimp v3.2, which is going live on August 11th, the entire opt-in process built into MailChimp will be available in 16.5 different languages:



By the way, that “16.5″ is not a typo. See, one of the “pseudo” languages we’ve added is Chimplish... Read More


warning-signs-your-client-is-spamming_thm.jpgWeb designers and developers: ever help a client with an email marketing project, then started to get this weird, uneasy feeling in your stomach that maybe—just maybe—you were helping your client spam? You were probably more concerned about your karma, but did you know it can also hurt your client’s email reputation (and potentially yours?). Once that happens, good luck getting your email delivered, no matter what server or service you’re using.

At MailChimp, we’ve had to shut down quite a few creative agencies for their client’s bad email habits. Sadly, most problems could have been easily prevented.

We’ve posted a free PDF guide (9 pages): Warning Signs Your Client Is Spamming.

The free downloadable guide covers how to tell if your client is crossing the line, and how to gently guide them back over from the dark side (without losing the project). More specifically, we go over:

  • The most common reasons we’ve had to shut down agency accounts at MailChimp
  • The industries (your clients) that always seem to have the most risk (and why)
  • How to define spam in words your client will understand, and how to determine when a client just needs a punch in the gut
  • How to detect inexperienced clients who may be doing things to get themselves (and you) in trouble