For the past couple years MailChimp has been using video in many ways. Short tutorials within the app; educational series in the MailChimp Academy; promotional spots for our new features; and a few utterly ridiculous bits of nonsense that serve a darker, more dubious purpose which I won’t be going into here.
But this year, we’ve initiated a new effort for the VideoLab™, and that is the Customer Story…
Voting is underway for SXSW 2011 panels, and this blog post is a shameless plug to drum up support for our MailChimp guys and gals who need your votes. Since SXSW is a community-driven event, the staff and organizers rely on community input to help gauge sentiment for the panels they’ll ultimately select. That being said, I’ll give a quick run down of MailChimpsters who’ve submitted panels, and link directly to where you can give them your thumb’s up.
Our friend Rudy recently learned first-hand why it’s always best to use a current, opt-in list for email marketing.
Think you might need a refresher?
People want answers fast. They don’t want to read long knowledge base articles, and they don’t want to wait on the phone for someone to pick up.
So we’ve placed little video tutorials throughout MailChimp’s interface. The pop-up videos are tiny (most are about one-minute, and the longest is three). It’s a super quick way to learn how to use MailChimp without leaving your workflow.
My co-worker Dan calls this “beer can usability” (the idea that you should be able to use the product while holding a beer in one hand). Ahem, not that we advocate emailing under the influence. We’ll have a talk with Dan.
Anyway, if you’re a MailChimp customer, look for the little “show me” video icon that’s peppered around the new interface. There’s an icon for each main top navigation tab, and there are little icons here and there. Click here if you’d like to see some videos now.
