In early June MailChimp user Magento sent an email announcing the launch of their Magento Mobile platform. This is a big deal in the world of ecommerce, as the product actually allows you to create iPhone native, branded storefront applications that directly integrate with the Magento platform.
There are a few reasons we like this email. The boldness of the page background contrasts with the body of the message, drawing attention the content while still staying on brand.
Dialect, a small web marketing company on Vancouver Island in Canada, has developed a plugin that connects your Shopify online store with MailChimp.
It works by allowing you to process a Webhook from Shopify and subscribe the purchaser to a specific MailChimp list. In a nutshell, Webhooks enable you to collect information about events as they happen in near real-time. (read more about the MailChimp API and Webhooks here)
You can grab the plugin and installation instructions here. Then, all you need to get started is your Shopify Shop ID and MailChimp List ID.
Use another ecommerce or shopping cart solution? MailChimp also currently intergrates with Magento, osCommerce, PrestaShop, Foxy Cart and ZenCart. Be sure to take a look at our extensive list of plugins for more info.
The MailChimp Ecommerce Tracking plugin is a new feature designed to help you measure the ROI of your email campaigns. By syncing our MailChimp API with your Ecommerce shopping cart solution, you can now track when people click from your email campaigns, visit your website, all the way to purchase. Even better, MailChimp then aggregates the information and displays it on your MailChimp campaign report!
The Ecommerce Tracking plugin is a free add-on that is available for installation from your account. We currently support Magento, Zen Cart, osCommerce and PrestaShop, or if you’re a developer, you can even create your own.
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