For those of you familiar with Soccer (or Fútbol for the rest of the world), there are few things as satisfying as hearing this: Goooooooooooal! (source: YouTube). It means we scored. Something good happened! Well, we want you to feel the same when you send an email and your subscribers show that they’re interested in your stuff. Today, we introduce to you Goooal, a new app from MailChimp Labs.
Target Subscribe Rate
Posted by Juliana on
When you take a look at one of your lists, you’ll notice that along with your average open and click rates, we also show you your average subscribe rate and a target subscribe rate. The target rate is the number of new subscribers you want to aim for each month to keep your list growth “in the black.”
Looks like we’re doing pretty well at the moment (whew!) but if your number is below your target rate, there are a couple of things you can try. You’ll want to be sure that your signup forms are visible in all of your different “homes” online. If you have a Facebook fan page, be sure to add a signup form to your Facebook page using our Signup App.There’s also a plugin available for your WordPress blog.
You could also create a fun giveaway to create some buzz around the list and give people incentive to sign up. Here’s an example of the giveaway we did with DesignLab to help grow their list. (ProTip: People love plushies almost as much as they love t-shirts!)
If your unsubscribe rate is starting to dip too far below your target, you may want to take a look at some things:
How often are you sending? It could be that your list is losing momentum if you’re emailing too infrequently, or they’re feeling overwhelmed by emails if you’re sending too often. If you started out as a weekly newsletter, but want to bump it up to daily sends, you want to be careful about how you do it.
Is your content relevant? Are you sending the type of content that your subscribers were expecting when they originally signed up, or have you changed drastically from that initial subject? Straying too far from the original topic without warning can cause attrition. If folks signed up initially to get advice about modifying classic cars, they might not appreciate diary entries from your dog, no matter how cute he is.
Finally, you may also take a look at your unsubscribe survey results to get an idea of why people are leaving the list. And remember, our smarter bounce management methods keep you from losing too many valid subscribers at a time.
Happy list growing!
Getting More Out of List Stats
Posted by Juliana on
If you’ve been using MailChimp for a little while, you’ve probably noticed this handy little “List Growth” graph in your account that shows how your lists are growing over time. At first glance, this chart shows you stats across your entire account, but if you’d like some insight into a particular list, you can select any list from the drop down menu to get a more specific view.
For example, we’re running a t-shirt promotion to celebrate our v5.3 release. We’ve set up a list for the promotion, and it’s fun to watch it grow.
Another Way to Use Segments
Posted by Juliana on
You probably already know that MailChimp has lots of ways to segment your lists and send a targeted campaign, but did you know you can also create a segment under the lists tab?
By creating a segment under lists, you can see everyone who fits a certain segment’s criteria without having to create or send a campaign.
What’s your list activity score?
Posted by Amanda on
A few weeks ago, we blogged about MailChimp’s List Activity Score. Since then, it’s been quietly gathering data about all our customers’ list “freshness” and tweaking delivery behavior based on that info. A couple days ago, we made the scores live. Under your “Lists” tab, you’ll see a row of little stars next to each of your lists:
In general, the more stars, the better your deliverability will be. So what’s your score?