Posts tagged

list management


Increasing Revenue Through Abandoned Cart Messaging and Incentives

Preview for Increasing Revenue Through Abandoned Cart Messaging and Incentives

Last week, we explored a few of the ways that email personalization and MailChimp’s social media integrations could help your business make more money. This week, we’ll focus on the revenue-boosting benefits of incentivizing your campaigns and sending cart abandonment messages to your customers. Send cart abandonment messages Online shopping carts are abandoned for a number of reasons. Maybe a customer …

Increasing Revenue Through Personalization and Social Media

Preview for Increasing Revenue Through Personalization and Social Media

Last month, we discussed building on 2015’s success with the help of automation, data analysis, thorough testing, and more. This month, we’re going to cover a few of the tools and techniques that’ll help your business increase revenue. We’ll start with personalization and social media. Personalize your email Sending impersonal, irrelevant messages is a surefire way to …

Inactive Subscribers are Still Valuable Customers

Preview for Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …

Experimenting with MailChimp’s Quarterly Newsletter

We’ve been sending our MonkeyWrench newsletter every 3 months since 2006. In the beginning, we had 136 subscribers, Gnarls Barkley was topping the charts, Pluto was enjoying its last days as a planet, and a group SMS app named Twttr was still missing its vowels. Not everything has changed, of course. We continue to deliver tips …