Posts tagged

list hygiene


Where Spam Traps Come From and How They Work

Regardless of how spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it. (Unless you send spam, and then you can go TOS yourself.) In the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but …

AOL is watching your bounce rates

Strongmail reports that AOL is filtering email based on your hard bounces. The basic idea is if you’ve got way too many hard bounces, you’ve got bad list hygiene, and they don’t want you sending email to their servers. If you’re using MailChimp’s managed lists, we automagically clean hard bounces from your list immediately, to …