What’s the difference between Liking and Sharing content on Facebook and which should you use? Customers ask us this question often, so we wanted to discuss it in the context of email marketing and sending newsletters.
In days gone by, Liking something on Facebook was a big commitment because it meant you were becoming a Fan of a particular person or product. Sharing was less of a pledge of allegiance because it enabled you to endorse content without becoming a Fan. In recent months though, that paradigm has flipped.
Facebook unveiled a number of significant alterations to their platform at the f8 conference in April 2010. Some of the most notable announcements were the Open Graph Protocol and social plugins. With these two changes, Facebook decreased the barriers to entry for integrating social functionality with your site or email campaigns, essentially making it a plug-and-play process.