Q: “My list is totally opt-in, yet my campaign reports show that 11 people reported me for spamming them. What gives?”
A: In your MailChimp campaign stats, you’ll see the number of people who complained about your email (by clicking on the “Report Spam” button in their email program). That number comes from MailChimp’s integration with major ISP feedback loops, like Yahoo, AOL, Microsoft Hotmail/MSN, Outblaze, Roadrunner, Comcast, and more. It’s not uncommon for subscribers who requested email from you to still report you for spamming.
There are a few reasons this could be happening…