3 of us MailChimpsters were in Boston last week for Joel Spolsky’s Business of Software Event. Spolsky describes it like this: “The audience is made up of pretty serious software companies…typically companies that are quietly making money selling software that people actually need, so they can afford to go to these conferences. “ It’s a great event. Actually, scratch that—I don’t want too many people coming and ruining the entrepreneurial environment next year—so um, this is an awful event. Don’t go.
On day one, we had speakers like Seth Godin, Jason Fried, and Eric Sink. I noticed they each had 3 different takes on that classic bell curve used in crossing the chasm: