You probably already know that MailChimp is chock full of social features that help you connect with and learn about your audience. But we certainly don’t consider ourselves a social media management app, and we definitely don’t think our customers want to have MailChimp always-on, always tweeting from it. There are better tools for that, like HootSuite. In fact, nearly 4 million people use HootSuite to manage their social media. Why not make it easy for them to share their MailChimp campaigns with HootSuite as well?
Thanks to our $1 million integration fund and HootSuite’s new Engagement API, we’ve launched a MailChimp add-on for HootSuite. The integration allows users to view and search for campaigns, share campaigns to any of their social networks, view campaign results, and more—all from within their HootSuite account. Here’s how it works: