You probably already know that MailChimp is chock full of social features that help you connect with and learn about your audience. But we certainly don’t consider ourselves a social media management app, and we definitely don’t think our customers want to have MailChimp always-on, always tweeting from it. There are better tools for that, like HootSuite. In fact, nearly 4 million people use HootSuite to manage their social media. Why not make it easy for them to share their MailChimp campaigns with HootSuite as well?

Thanks to our $1 million integration fund and HootSuite’s new Engagement API, we’ve launched a MailChimp add-on for HootSuite. The integration allows users to view and search for campaigns, share campaigns to any of their social networks, view campaign results, and more—all from within their HootSuite account. Here’s how it works:
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I’ve been in the throes of managing our newly launched integration fund and I’m starting to notice a really neat trend. Many of our applicants want to build integrations with MailChimp for their own products, while also releasing the same integration functionality as an open source add-on for the open source application they’re using to power their product. This is really exciting because it means developing applications that integrate with MailChimp continues to get easier.

The latest project to be launched out of the integration fund is called MailMonkey and it’s an add-on for the free, open-source CMS Concrete5.

MailMonkey allows you to add site users to your lists in MailChimp and easily create special interest groups within that list. You can also add a signup form to your website, create and edit email campaigns, and view real-time statistics on how your email campaigns are doing, all from within your website dashboard.

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If you haven’t noticed by now, we put a lot of effort into making it easy for developers to build apps on top of MailChimp’s email delivery engine via our API. As if our $1 million MailChimp Integration Fund wasn’t enough of an excuse, I thought I’d mention a few Ruby gems you can use to make integrating MailChimp with your apps even easier…

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People want to connect with other humans socially, whether they’re looking for customer service or just more information about a product. Facebook is the perfect place to do that because it’s built on a paradigm in which real people connect with their real friends online, using their real identities. So in a world where people are increasingly connecting with you and your business via Facebook and business owners are relying less on static, standalone websites, Shortstack is a powerful way to get more out of your Facebook page.

We’re excited to announce Shortstack as one of our newest integration fund graduates. Shortstack makes the daunting task of creating Facebook landing tabs much simpler by providing a DIY solution that doesn’t require any knowledge of programming or the Facebook API. They offer a wide range of customizable widgets– including video, RSS feeds, Twitter, product catalogs, photos galleries and more– that you can use to enrich the Facebook pages you manage, and they even offer a freemium plan if you’re just starting out.

One of the coolest things about Shortstack is how much granular control they’ve built in to the product, while still keeping things drag-and-drop simple for the average user. This means you can specify who’s allowed to see specific content (fans vs. not fans), or enable sharing for specific page elements (think surveys, photo galleries). In short, this is a great tool whether you’re a restaurant, a band, a retail location, a visual artist or another business entirely.

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