Posts tagged

holiday


Betabrand Makes Money by Making Fun of the Holidays

Betabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …

Need/Want’s Radically Transparent Approach to the Holidays

We all know that Black Friday and Cyber Monday are big days for retailers. But how big, exactly? Companies sharing their holiday balance sheets is about as rare as an unclaimed Tickle Me Elmo on December 24, 1996. But for Need/Want, it’s just part of doing business. Founded earlier this year, Need/Want sells “products that solve problems.” …

Email Design Inspiration

I can hardly believe it myself, but apparently it’s November—and that means it’s time to get your holiday email marketing plan in order. We recently surveyed 1,067 of MailChimp’s e-commerce and retail customers about their holiday email marketing plans, and it’s no surprise that 100% of them said they’re going to use email to encourage sales. But we also …

Holiday Email Marketing for Small Businesses

With 2014 coming to a close, we asked some of our customers about their holiday email marketing plans. We wanted to know more about how they run small businesses so that we could better support them in the future. Our survey got 1,067 responses, and we learned a whole lot in the process. You can …

Cleaning Your Lists for the Holidays

We realize it’s probably still pretty warm— and humid, ugh—where you’re reading this, but the thing about the holidays is that they sneak up on you. And while it’s only September, getting ready for the festive season can be stressful if you don’t plan ahead. With so much email being sent around the end of the year, how can you make …