Posts tagged

holiday


A MailChimp Record: 1.2 Billion Emails on Black Friday

Preview for A MailChimp Record: 1.2 Billion Emails on Black Friday

As you may have heard, it’s been a crazy holiday season for our deliverability team. We predicted we’d send a bit more than 1 billion emails on Cyber Monday, and we were right on the money. We were surprised, though, by the numbers from Black Friday, when we sent a total of 1.2 billion emails—a new …

Black Friday and Cyber Monday Email Marketing Tips

Preview for Black Friday and Cyber Monday Email Marketing Tips

Here at MailChimp, all we want for the holidays is for you to send beautiful, powerful, and effective marketing emails.  With Black Friday and Cyber Monday right around the corner, I thought it would be a good time for some helpful tips from our deliverability team. The TL;DR version goes like so: — Opens and clicks decrease during …

MailChimp Holiday Email Volume

This past December, MailChimp sent 14.1 billion emails. Whoa. That’s up 72% from December 2013. Our largest sending day of 2014 was Cyber Monday, when our users sent 741 million emails. Our top hour was 11am EST that same day, when they sent 50 million emails. Cyber Monday and Black Friday both experienced larger growth rates than the month …

Betabrand Makes Money by Making Fun of the Holidays

Betabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …