<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>MailChimp Email Marketing Blog &#187; highrise</title> <atom:link href="http://blog.mailchimp.com/tag/highrise/feed/" rel="self" type="application/rss+xml" /><link>http://blog.mailchimp.com</link> <description>MailChimp, email marketing, and monkeys!</description> <lastBuildDate>Wed, 08 Feb 2012 23:04:08 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>MailChimp CRM Integration With Salesforce, Highrise, Batchbook</title><link>http://blog.mailchimp.com/mailchimp-crm-integration-with-salesforce-highrise-batchbook/</link> <comments>http://blog.mailchimp.com/mailchimp-crm-integration-with-salesforce-highrise-batchbook/#comments</comments> <pubDate>Tue, 20 Jan 2009 21:14:51 +0000</pubDate> <dc:creator>Ben</dc:creator> <category><![CDATA[MailChimp News]]></category> <category><![CDATA[MailChimp Upgrade]]></category> <category><![CDATA[batchbook]]></category> <category><![CDATA[CRM]]></category> <category><![CDATA[highrise]]></category> <category><![CDATA[salesforce]]></category> <category><![CDATA[v4]]></category><guid isPermaLink="false">http://blog.mailchimp.com/?p=2081</guid> <description><![CDATA[Our goal is to eventually have full integration between MailChimp and all the major CRMs. It&#8217;s why we&#8217;ve invested so much into building a robust API. Our first &#8220;baby step&#8221; in that direction is our recent integration with Salesforce.com and Highrise (37signals&#8217; CRM product). If you&#8217;re a MailChimp user, you can now give us your [...]]]></description> <content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2125" style="border: 0pt none; margin: 5px;" title="crms-that-mailchimp-integrates-with" src="http://blog.mailchimp.com/wp-content/uploads/2009/01/crms-that-mailchimp-integrates-with.jpg" alt="" width="232" height="202" />Our goal is to eventually have full integration between MailChimp and all the major CRMs. It&#8217;s why we&#8217;ve invested so much into building a robust <a href="http://blog.mailchimp.com/api">API</a>.</p><p>Our first &#8220;baby step&#8221; in that direction is our recent integration with <a title="Salesforce.com CRM" href="http://www.salesforce.com" target="_blank">Salesforce.com</a> and <a title="Highrise CRM" href="http://www.highrisehq.com">Highrise</a> (37signals&#8217; CRM product). If you&#8217;re a MailChimp user, you can now give us your Salesforce or Highrise information, and we&#8217;ll import your customers into a list, so you can send an email campaign to them (and track opens, clicks, etc).</p><p>We call this a &#8220;baby step&#8221; because for now, it&#8217;s a one-way conversation. In future releases, we&#8217;ll introduce functionality to sync data &#8220;both ways.&#8221; Stay tuned.</p><p><a title="Batchbook CRM" href="http://www.batchbook.com" target="_blank">Batchbook</a> is an exception to all this. Their CRM is MailChimp-ready right out of the box, so the integration is easy and seamless (check out their <a title="Batchbook integration with MailChimp" href="http://www.batchblue.com/screencasts.html#mailchimp-video" target="_blank">demo video here</a>). You can quickly build segments within Batchbook by searching your customer &#8220;tags&#8221; and &#8220;super tags.&#8221; Then, you pass the list over to MailChimp with the click of a button. MailChimp gives them two opposable thumbs up!</p> ]]></content:encoded> <wfw:commentRss>http://blog.mailchimp.com/mailchimp-crm-integration-with-salesforce-highrise-batchbook/feed/</wfw:commentRss> <slash:comments>188</slash:comments> </item> </channel> </rss>
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