And if you’re new to MailChimp or haven’t explored our integrations, you may be interested in all the different ways we’re integrated with Google: 

Google Analytics in MailChimp
Google Analytics and MailChimp Reports in WordPress
Google Buzz in RSS Feeds
Autotranslate Your Email Content and Forms
Import Contacts from Google Docs
MailChimp’s Google Visualization
Golden Monkeys for Android
Chimpbot: An API Wrapper for Android
Using Google Forms to Create a Custom Signup Form

When you hit the 10,000 fan mark, Facebook gives you access to new and exciting metrics for your wall posts– impressions (the number of times a story has been seen on your wall and in the news feed of your fans) and feedback (the number of comments and likes per impression), which provides a rough approximation of how engaging your content is. These Insights show up for the page admin when you mouse-over.

They’ve also implemented a much improved Insights dashboard where you can view all your Page, Application, and website analytics, and this is available regardless of the number of fans you have. The Insights dashboard provides more data than before, plus a host of new visualization tools including the ability to view full screen, print, and save graphs. These visualization tools are pretty handy if you need images for a presentation or report, or just want to show your aging boss with the bad eyes a full screen version so she can read it more easily.

Here’s a peek at our Daily Active Fans graph (above).

On a somewhat related note, here’s an interesting little stat I discovered while digging through Google Analytics recently. Referrals from facebook.com account for 13.20% of all visits to campaign-archive.com, which is the domain that hosts the archived version of the email campaigns you send. According to the data, only 5.70% of traffic comes from Twitter, which is the next highest referrer.

Based on the numbers, it looks like Twitter users are slightly more engaged though, spending an average of 41 seconds on the site versus Facebook users’ 36 seconds.

MailChimp is pleased to have our Analytics360 add-on featured in the gallery. It is a completely free add-on that combines your Google Analytics stats with your MailChimp email reports, so you can instantly see: ROI for the campaign (if eCommerce tracking is enabled), conversion rate, revenue generated, page views as a result of the campaign, bounce rate for site visits, and goals completed.

The integration works seamlessly in two ways. The first is by enabling campaign stats to be accessed directly in your Google Analytics reports so that you can see how much site traffic a specific email campaign is driving. Secondly, MailChimp can pull the relevant data from Google Analytics and insert it back into your campaign reports inside of the MailChimp application, allowing you to see specific campaign results and ROI in a single report.

Related Posts:

• Google Analytics Plugin For WordPress
• Using Google Forms to Create a Custom Signup Form
• Import from Google Docs, Google Contacts & More
• Google Analytics Stats Inside MailChimp
• MailChimp In The Google Apps Marketplace

One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from NavySeals.com.

One common thread in all the stories we’ve heard is that our customers keep logging in to Google Analytics to see revenue generated. Then, they’d pull out a calculator to figure out the ROI of that campaign (don’t ask me for the formula—I always have to Google it, then Wikipedia whatever Google tells me. I suck at math).

Anyway, we thought, “Why not just pull their campaign stats from Google Analytics, calculate the ROI, and stick all this into their MailChimp campaign reports?”

So we did that. We call it MailChimp Analytics360 (Get it? Full circle?) It’s powerful. It’s insightful. It’s easy. And it’s free.

I just spoke with Tony Vernetti, their e-commerce manager, about how they use MailChimp’s Google Analytics integration. I was kind of surprised at how much you could do with our own product!

If you haven’t heard, we added Google Analytics integration to MailChimp back in December. That means if you use Google Analytics on your website, you should definitely turn on this module in MailChimp (it’s totally free). Then, whenever you create a new email campaign, just check the “Google Analytics” box, and we’ll add little tracking links to your email.

That way, you can track what people do on your website after they receive your email. If you’ve ever wondered what your email ROI is, this is how you find it. Here are instructions on how to activate the Google Analytics add-on for MailChimp.

Now, I knew you could go into Google Analytics, then click on “Traffic Sources” and then sort by “Medium” to see how many clicks you got from a MailChimp campaign.

Getting Even More Out of Google Analytics

But Tony told me that if you activate the “Yes, this is an e-commerce site” option in Google Analytics, you get so much more. NavySEALS.com has a plugin for their e-commerce shopping cart, that basically pulls data from Google Analytics into a dashboard. He can see in the blink of an eye how much money an email campaign brought him, the number of transactions, avg value per customer, and more. He doesn’t want to disclose the software he uses, but these plugins are fairly common. Check with your cart vendor for some kind of “Google Analytics plugin.”

If you don’t have this kind of one-click plugin, you can just log into Google Analytics to get the information yourself. Here’s a screenshot of what NavySEALS.com’s reports look like (with private stuff blocked out):

This is the same page we described here, but notice the “E-commerce” tab? That’s what you get when you activate the e-commerce option in Google Analytics. When you click that tab, you get a run-down on actual ka-chings from your email campaigns. Nice.

Tony says they’ve always tracked their email ROI like this. But before MailChimp, he had to manually tag each and every link in his email campaign (usually, there are at least 50 links, so that can get tiresome fast).

In MailChimp, you just check one box, and we do the rest automagically. Saves him a few hours every month (he sends lots of emails).

If you run an e-commerce site with Google Analytics, you should give this a try on your next MailChimp campaign. There’s no work involved—you just check a box. If you’re one of the thousands of creative agencies and web designers who use MailChimp for your clients, consider this as a little add-on service to offer your clients. Everybody loves to hear what their ROI is. Makes them feel smarter.

Instructions on how to activate the e-commerce module in Google Analytics (thanks, Tony!):