MailChimp joined the Google Apps marketplace when it was launched a year ago. In the last 12 months, we’ve added 14,000 users from more than 100 different countries. All told, it’s been a pretty great experience. We’re glad to wish the marketplace a happy birthday today. 

And if you’re new to MailChimp or haven’t explored our integrations, you may be interested in all the different ways we’re integrated with Google: 

Google Analytics in MailChimp
Google Analytics and MailChimp Reports in WordPress
Google Buzz in RSS Feeds
Autotranslate Your Email Content and Forms
Import Contacts from Google Docs
MailChimp’s Google Visualization
Golden Monkeys for Android
Chimpbot: An API Wrapper for Android
Using Google Forms to Create a Custom Signup Form

We surpassed 10,000 fans on Facebook earlier this week and noticed some changes to our page that are kind of interesting. So first of all, a huge thanks to all 10,100+ MailChimp Fans. We promise to keep listening, innovating and making email fun so that you can focus on growing your business, organization or fan base. Capeesh?

When you hit the 10,000 fan mark, Facebook gives you access to new and exciting metrics for your wall posts– impressions (the number of times a story has been seen on your wall and in the news feed of your fans) and feedback (the number of comments and likes per impression), which provides a rough approximation of how engaging your content is. These Insights show up for the page admin when you mouse-over.

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Yesterday Google launched a new Analytics Application Gallery to help users more easily find and understand their website visitors. Right now there are 32 tools in the gallery spread amongst 12 different categories, including data collection, mobile tools and email marketing. Developers can even submit their own applications, so the available offerings are sure to grow in coming months.

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Ever since we launched our Google Analytics integration, eRetailers have been eating it up, and sharing all kinds of great ROI stories with us.

One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from NavySeals.com.

One common thread in all the stories we’ve heard is that our customers keep logging in to Google Analytics to see revenue generated. Then, they’d pull out a calculator to figure out the ROI of that campaign (don’t ask me for the formula—I always have to Google it, then Wikipedia whatever Google tells me. I suck at math).

Anyway, we thought, “Why not just pull their campaign stats from Google Analytics, calculate the ROI, and stick all this into their MailChimp campaign reports?”

So we did that. We call it MailChimp Analytics360 (Get it? Full circle?) It’s powerful. It’s insightful. It’s easy. And it’s free.

NavySEALS.com is an e-commerce site that sells diving equipment, tactical gear, nightvision goggles, two-way radios—basically, all the cool stuff I wish I knew how to use, and that my wife wouldn’t let me buy in a million years (check out their website here).

I just spoke with Tony Vernetti, their e-commerce manager, about how they use MailChimp’s Google Analytics integration. I was kind of surprised at how much you could do with our own product!

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