Posts tagged

Goal


Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

Segmentation Improvements in v9.0

After our recent update to Goal, we received tons of feedback from power senders who wanted to use it in conjunction with more advanced segmentation options. As a result of those conversations, we’ve added several new segmentation features in v9.0. In addition to segmenting by clicks and opens, you can find subscribers who have or haven’t been …

Behind Our Surprise Toy Giveaway

From shirts to hats to plushies, we love connecting with customers and fans by giving them stuff. We’ve been at it for a while. Usually, we put up a form, announce a giveaway publicly, and shut it down when all the gifts are gone. But when we made a few new versions of our vinyl Freddie, …

Send Targeted Emails Based on Website Activity

We recently announced a new feature called Goal, which allows our customers to place a code snippet on their websites, then send autoresponders based on website activity. This week, we’ve expanded Goal’s functionality so you can create segments of your list based on Goal activity, then use those segments to do more nifty things. Using …