Unless you’re totally new to email marketing, you know that most email programs turn images in your HTML emails OFF by default. It’s meant to protect your privacy, but is very annoying to legit email marketers for a variety of reasons. Well, Gmail to the rescue.

Matt Vernhout from EmailKarma reports that Gmail is now turning images ON by default, so long as the recpient has sent YOU, the sender, two messages in the past (kind of a neat way to make sure there’s a trusted relationship). Here’s the post from the official Gmail Blog.

There’s another catch — your emails to the recipient have to be authenticated (SPF or DKIM). As a reminder,  Authentication is a method used by many ISPs to judge whether or not an email is trustworthy (learn more at the Online Trust Alliance’s website). All major forms of authentication are built-in and automatically turned on for all your MailChimp campaigns.

As Matt points out, it’s almost worth it to get rid of any “DO-NOT-REPLY” statements you might be using, and actually encourage your recipients to send you emails. If it sounds a little too scary to add a “send us feedback!” link for your entire list, just add that for Gmail subscribers.

Here’s how you can segment your list and send only to your subscribers @gmail.

Have you ever wished you could quickly and easily setup different email addresses whenever you signup at some new website?

For example, we review every single new account at MailChimp. Occasionally, we’ll come across a techie who created an email address like, “mailchimp-techie@example.com” I guess it’s a way to filter all email from us, and it’s also a nifty way to detect if we ever sell their email address or something (this should go without saying, but no—we don’t do evil stuff like that).

Anyway, there’s a quick and easy way you can do all that with Gmail:

2 hidden ways to get more from your Gmail address

I thought for sure Gmail would fix the cellpadding problem that popped up last November, but I guess they did all that on purpose. Oh well.

So we just upgraded our HTML Email template designer to work for Gmail. It uses inline-CSS to add the padding for proper Gmail rendering. In other email programs, where CSS doesn’t work, our templates fail gracefully to use the old-fashioned cellpadding. Here’s a before-and-after screenshot (click to zoom in):

MailChimp users: This only applies to brand new templates, created after February 15th. Normally, we like to make changes like this retroactive, but this was one of those changes to our code base that just wouldn’t allow for that.  So if you want your templates to work perfectly in Gmail, you’ll need to create all new ones in MailChimp. Otherwise, your templates will work fine in all the other major email programs. If you’re looking for an excuse not to go through the work of creating new templates, you can always say, “That’s Gmail’s problem, because they’re still in friggin’ beta.”

For me, this was just a good excuse to sit down and tweak all my old templates, and to go ahead and make a few more (see: 7 basic email templates every business needs).