Posts tagged

gmail


Coming Soon to Gmail: Better Email Rendering

Preview for Coming Soon to Gmail: Better Email Rendering

Last week, Gmail announced that they’re going to start supporting media queries. Email geeks everywhere collectively lost their minds. What’s changing? Previously, Gmail stripped the <head> and <style> elements from email HTML. Any CSS—the code responsible for styling HTML—had to be applied inline to render, which is a pain and also results in bloated emails. …

How to Send Emails That Gmail Users Won’t Block

In September, Gmail added a “block sender” feature to their web interface and mobile app. Now, when you get an email from a sender you’re not comfortable with, you’ve got options. Instead of marking the email as spam, unsubscribing, or manually setting up a filter to remove it from your inbox, you can block that …

Gmail’s New Unsubscribe Link and Feedback Loop

You may have noticed a new unsubscribe link at the top of your campaigns in Gmail. Behind the scenes, they’re also adding a quasi-feedback loop to let ESPs like MailChimp know how many spam complaints our users are seeing. While I’m not sure if they planned it this way, I like to think these two …

How Gmail Tabs Affect Your Email Marketing: An Update

More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks’ worth of opens. Now that things have settled down, we can look at months’ worth of all kinds of …

How Gmail’s Image Caching Affects Open Tracking

A few days ago, the Gmail folks changed how they display images in their emails. In the past, Gmail would make a request for an image every time an email was opened. But now they temporarily store those images—even the one we use for open tracking. You may know this already, but along with most …