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    Proof Your Email Footer Design Matters

    Posted by Ben on Jan 23, 2009


    Below is a footer screenshot from a MailChimp customer’s campaign stats.

    It’s using our new clickmap overlay feature, and what’s interesting about it is that you can see people are actually clicking on the Privacy, BBB, Bizrate, and Verisign logo in the footer. Yes, those actually matter, even though they’re way down in the footer.

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