Posts tagged

feedback loops


Comcast Delivery Tips

A couple days ago, Comcast sent an email asking for feedback about their feedback loop. Rare to see an ISP genuinely asking email senders what they think. Anyway, this meant I got to speak with one of their senior spam analysts on the phone today. Now I’ve spoken with a lot of ISPs, and I …

ISPs Switching to ReturnPath’s Feedback Loop?

Most of the major ISPs have some sort of feedback loop (FBL) in place, where their users can report spam (learn more about feedback loops, and how they can affect your deliverability). Email marketing services like MailChimp have to sign up for all those ISPs’ feedback loops, so we can properly clean our users’ lists …

Should You Send from a Dedicated IP Address?

We’re getting more questions from customers with large email lists about sending their campaigns from a dedicated IP address, vs. using MailChimp’s "shared" pool of IPs. They want to know if their deliverability will be any better if they use a dedicated IP. It’s not a question we can answer with a simple "yes" or …

I Got Reported For Spamming, Even Though My List is Opt-in!

Q: "My list is totally opt-in, yet my campaign reports show that 11 people reported me for spamming them. What gives?" A: In your MailChimp campaign stats, you’ll see the number of people who complained about your email (by clicking on the "Report Spam" button in their email program). That number comes from MailChimp’s integration …

Spam Complaints – Your Own Focus Group

There’s an interesting post over at the Word To The Wise blog about the "Report Spam" button. Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That’s because too many people click "Report Spam" when all they really want to do is unsubscribe. This statement from …