We surpassed 10,000 fans on Facebook earlier this week and noticed some changes to our page that are kind of interesting. So first of all, a huge thanks to all 10,100+ MailChimp Fans. We promise to keep listening, innovating and making email fun so that you can focus on growing your business, organization or fan base. Capeesh?

When you hit the 10,000 fan mark, Facebook gives you access to new and exciting metrics for your wall posts– impressions (the number of times a story has been seen on your wall and in the news feed of your fans) and feedback (the number of comments and likes per impression), which provides a rough approximation of how engaging your content is. These Insights show up for the page admin when you mouse-over.

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In June of this year I decided to set up an offshoot of the MailChimp blog on Posterous. The site bills itself as “a dead simple way to post everything online using email.”

With a full-blown WordPress blog, in addition to our Facebook Fan Page and Twitter account, you might be wondering why in the world I’d want another site to maintain. The simple answer: the more I use Posterous, the more I love it! — Especially for the particular niche it serves. (more on that after the jump)

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Now that you’ve set up your Facebook fan page, you’re thinking, “wouldn’t it be great if I could get my fans to signup for my email newsletter?” Now you can! We found this tutorial from the Return on Subscriber blog extremely helpful in getting us started.

To begin, you need to make sure that you have two things: 1. a Facebook fan page, and 2. the HTML code from MailChimp that allows you to embed your sign-up form on a web page.

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