Last week, we launched the Facebook Comments feature for your email campaigns (here’s more information on how it all works). After tinkering around with the comments in our own campaigns, we’ve tweaked the comments stats a little to make it easier to reply to your commenters. Inside your campaign stats, if there are comments for a campaign, you’ll see new links to reply directly to a person:

Subscribers can comment on your MailChimp campaigns

When you click the “reply” link, we’ll take you to the campaign archive page…

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With all the new social features we launched with v5.3, come new social merge tags you can take advantage of. Here’s a quick run-down for you.

FACEBOOK:LIKE:URL - Imagine you’re sending an email about your ski shop’s end of summer sale. You can now manually code a like button for each individual item that you’re advertising and allow people to Like those overalls or ski goggles specifically.

This will also work if you want to allow someone to Like (become a Fan of) your business page. URL here should be the link (including http://) to the item/article/page being Liked.

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Email marketing can be a one way conversation sometimes. It doesn’t have to be that way.

For example, whenever I send our MailChimp newsletters, I usually get a couple dozen replies and I reply back to every single one of them. Sometimes, the conversation gets really interesting and it’s a shame that all our subscribers can’t join in.

So in our upcoming v5.3 upgrade, we’re adding Facebook Comments functionality to MailChimp campaigns. This way, you can keep the conversation going with your subscribers after you’ve hit the send button.

Here’s how it works…

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What’s the difference between Liking and Sharing content on Facebook and which should you use? Customers ask us this question often, so we wanted to discuss it in the context of email marketing and sending newsletters.

In days gone by, Liking something on Facebook was a big commitment because it meant you were becoming a Fan of a particular person or product. Sharing was less of a pledge of allegiance because it enabled you to endorse content without becoming a Fan. In recent months though, that paradigm has flipped.

Facebook unveiled a number of significant alterations to their platform at the f8 conference in April 2010. Some of the most notable announcements were the Open Graph Protocol and social plugins. With these two changes, Facebook decreased the barriers to entry for integrating social functionality with your site or email campaigns, essentially making it a plug-and-play process.

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A few weeks ago, Facebook announced that as of August 23rd (yesterday) they would be shrinking the width of custom Page tabs from 760px down to 520px. They provided a preview of the changes to Page admins, and many of you contacted us to inquire how the MailChimp signup app would handle the shift.

We’re happy to report that early last week we pushed a change to the Facebook app that will automatically scale your MailChimp signup form to fit the new custom tab dimensions. There’s no need to reinstall the app or alter your signup form from within MailChimp so no worries, mates!