At its core, mediafeedia is a content management system for Facebook that allows you to manage your business pages, schedule posts and interact with your customers. But it also provides a powerful tool for creating, delivering and tracking special offers through Facebook. That means you can create a special offer landing tab for your business page, collect opt-in email addresses when people sign up for your promotion, and then seamlessly import them into MailChimp once the user confirms opt-in.

I recently read an interesting post by Andrew Blakeley, who tackled a one-week challenge to like every brand that asked him to (on Facebook of course). The experiment was borne out of the frustration that brands and marketers seem to be constantly asking us to find them on Facebook, yet they rarely offer a reason for us to do so.

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It’s no secret that Facebook doesn’t believe in email, but despite my previous research, I don’t have a clear picture of how their vision is shaping the company/customer relationship. Perhaps I should say the company/fan relationship.

To help clear things up, we called Jeff from PageLever. His site provides really cool Facebook Analytics to all kinds of businesses, so he’s in a position to have a uniquely informed perspective.

Jeff was boarding a plane as we spoke (the life of a busy man, er, businessman), so our conversation isn’t something I can just cut and paste. However, he did provide a lot of solid insights that I want to pass along.

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Around the office, we love taking new services for a test run. You never know when you’re going to find the next “must have” feature for our users. When Facebook began rolling out @facebook.com addresses, we had to take a look.

There’s been a lot of good commentary on the scope and impact Facebook Messages will have on the email using community.  That’s a big community, by the way, and it happens to include my mom.  Bless her heart, she signed up for Facebook last week, and now I have to explain that email, chats, and text messages aren’t separate things anymore.  It was difficult enough explaining the difference to begin with! For our MailChimp users, I thought I’d go into a little more detail.

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Our us2 users will notice something a bit different about the archive bar for sent campaigns. We’ve updated it to more closely mimic the look and feel of the MailChimp application, in addition to adding Facebook’s Send button as a sharing option. (Fear not, us1 users. You’ll have the new archive bar available tomorrow when we complete the v5.9 upgrade.)

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Facebook has made a change to their comments plugin, and users can now agree or disagree with something with a simple up or down vote. (Yes, you can now openly express your disagreement and this may be the closest we get to an official “dislike” button.) In addition, they’re also giving more information about commenters including the network that the user belongs to (their location or employer), as well as the percentage of likes a particular comment gets. Arguably though, the biggest and most exciting of the new features is threaded comments. This means you can reply directly to specific comments and create sub-threads in a discussion.

If you recall, in MailChimp v5.3 we added the ability to include Facebook comments in your MailChimp campaign so that you can keep the conversation going with your subscribers after you hit the send button.

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