We host, sponsor, speak at, and attend lots of events, and we’ve noticed that email’s a great communication tool before events for sending invitations, agendas, and directions. And email’s great after events for sending followup surveys, links to presentations, or incriminating photos from the happy hour. But during an event, email is practically useless. For example, if you’re hosting an event and you just learned that your speaker is stuck in traffic, or that the caterer is a no-show, you can’t send an urgent email to your attendees and expect that they’ll be checking their inboxes. Email’s fast, but it’s just not NOW. That’s why we created Gather. It’s “MailChimp for SMS.”