As of today, MailChimp’s Inbox Inspector (powered by Return Path) has added support for four new mobile environments; iPhone, Windows Mobile 6.5, Nokia/Symbian and Blackberry Curve. Inbox Inspector makes it one-click easy for you to generate screenshots showing how your email will render in the major desktop, web-based and mobile email apps.
See how your campaign will look on Nokia's N96 Series phone and more.
Each and every email campaign sent out with MailChimp is given a permanent, unique address in our Campaign Archive. This is the location we link to from the campaign header text: Email not displaying correctly? View it in your browser. (click to view the example shown at left)
In MailChimp v3.4, we’ve added an elegant new feature that will automatically translate your campaigns into a mobile friendly version when viewed in a mobile browser. It’s automatic and the feature just works! There is no need to change your opt-in form to provide a mobile option under “preferred format” because we’ve built this functionality into the system for you.
At left, you’ll see an email campaign sent from Soup Studios just as it appeared in my iPhone mail. All I have to do to view the mobile device optimized version is click on the “View it in your browser” link in the email header. This automatically opens the link in my iPhone’s Safari browser– which MailChimp can detect– and displays a mobile version of the campaign. Pretty cool stuff, huh? (see screen shot below) Read More
I recently attended an AiMA event about mobile marketing. It was a nice event, where marketers seemed really excited about all the possibilities with mobile. The panelists were from Google, Yahoo, Air2Web, and XOsphere. The moderator was from Weather.com.
Anyway, when the event began, the moderator asked the audience what kind of questions we wanted the panelists to address. People shouted out about UPC codes, coupons, and geo-location and such. I so badly wanted to ask them to address the dreaded “s-p-a-m” issue, but decided not to spoil the party (I’m glad I didn’t, because it was such a positive event).
But my concerns have always been about mobile spam…