With the recent 7.0 release of MailChimp we’ve made some changes to the Templates and Campaign Builder sections. The traffic statistics of these two sections made it a particularly scary challenge for the product design team. Campaigns and Templates respectively are the third and fifth most trafficked areas of the app. It’s no surprise why. They’re the heart of MailChimp. Making changes to such critical parts of MailChimp while more than a million people are using it is like wrenching on a 747 while in flight. No pressure.

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As Ben mentioned in his summary, this month’s release sees the addition of 36 new templates to the template library, the bulk of which live in a category that’s been inexplicably neglected: sports. Long-ish ago we did have a sports category, but through my couple of years of template management, the templates in the category were scrapped and the category itself was killed. Maybe. My memory’s pretty hazy.

I’m getting side-tracked. Basically: sports templates! We have them:

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Every 4 weeks, we add new features to MailChimp. This release (v6.9 for those keeping track) is kind of head-sploding:

Here are some details…

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The holiday season is in full swing, and with Christmas and Hanukkah fast-approaching it seems like a good time to highlight some of our related templates. With over 30 holiday-themed templates to choose from, we’ve got you covered whether you’re sending out party invitations, selling some of the season’s most anticipated toys, or just sending out a newsletter with a Christmas twist.

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With Thanksgiving coming up this week, we’re all taking time to reflect on what we’ve got to be happy about and thankful for. And after all of that reflecting, eating, and napping is done, many people dust off their kevlar body armor, hockey helmets, grab their favorite spiked clubs, and put on their trampling shoes, all in anticipation of Black Friday.

In preparation, I’ll take a moment to highlight some templates and tools that can help you capitalize on the biggest consumer day of the year, and I’ll start with some templates.

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