We sent an email campaign to all our users the other day (here’s a link, in case you missed it). Immediately after it was sent, I sat down to look at the stats with Neil, our COO. Neil’s kind of a stats junkie, and it’s a hoot listening to him talk about this stuff. So I just thought it would be a neat exercise to jot down every stat we focused on, then share it all with you. There are probably some reports in MailChimp you didn’t even know exist here.
A little background:
This particular message had two big announcements. First, all the mobile features we released in MailChimp v7.2. Second, the unveiling of our new transactional email service, Mandrill. Mandrill’s a whole new department that recently formed inside MailChimp, and we were particularly interested in customer response. So here’s what we looked for: