Posts tagged

email genome project


Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on who you …

Project Omnivore: Three Years of Gorging on Data

Let’s take a trip back to the heady days of 2009. Balloon Boy, Battlestar, Ms. Boyle. And, of course, MailChimp freemium. Three years ago, we allowed users to sign up for free accounts that they could keep forever. The effort has been a huge success, and these days we’re up to 2.5 million users. But …