Posts tagged

email genome project


Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other email marketing products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on …