Now that the holiday rush is behind us, it’s time to recap some fun research finds from 2012.
We’ve updated our research page, so check it out for any details I gloss over here. Let’s get started.
AOL and Hotmail readers spend more than Gmail readers
Using our eCommerce360 feature, users are able to track their customers from a MailChimp email campaign all the way to an order on their website. The user can then pass this order information back to MailChimp to keep track of their subscribers’ purchases and the return of each email campaign.
For MailChimp users conducting online retail, tracking purchases beats the pants off merely tracking clicks, so over the past year we’ve built up a lot of eCommerce360 data from those who are syncing email address purchase data back to us.
Well, we wondered if we could use this data to say anything about the spending habits of email addresses by domain. For example, do AOL users spend more than Gmail users?