Posts tagged

email experimenting


A/B Split Testing – Does it Help Email Marketing?

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system. We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients). Overall, we found that A/B split winners did better than non-tested campaigns. By how much? Before …