It’s that time again, folks: we’ve added more templates for this month’s v6.3 release. 21 new templates, to be exact.
Here’s what we’ve got for you:
While we’ve added another healthy batch of general-use newsletter templates, I think the big blip on the radar here is the expansion of our non-profit category, with easier-to-use, more stable templates.
Last month, Aarron showed off 33 new templates that were introduced in the v6.1 release. This month, for v6.2, I’m showing off an additional 42 new templates that are being added to the pre-designed section of the app’s email template library.
Here’s what we’re adding to the library:
If you’re not a designer or coder, creating an email template can feel a little intimidating. We want you to look like the pro that you are when sending to your audience. We’ve just made that a whole lot easier with the release of premium designer templates for events, newsletters, and product announcements.
We recently experimented with crowdsourcing the review of outgoing campaigns from MailChimp’s servers. Normally, if our Omnivore algorithms detect something suspicious about a campaign, we’ll automatically suspend the account and follow up with a review by our internal Compliance Team. But we’ve been testing the idea of also sending the campaign to Amazon’s Mechanical Turk service for manual review by humans. We simply showed the email to a “turker” and asked them, “Is this spam?”
The experiment only involved sending roughly 7,000 email campaigns over to be reviewed. But within the first 2 days, we started getting back some unexpected, yet fascinating results.
In particular, there were certain email templates that kept getting repeatedly flagged as spam by these human reviewers, even though they weren’t spam at all.
All these “false positives” had some common design traits, so we thought we should share our findings…
