Posts tagged

email deliverability


Getting Added to Subscribers’ Address Books

Last week, email expert Stefan Pollard at ClickZ posted an informative article about getting into your subscribers’ address books or on their contact lists.  This is one of the most simple and often overlooked tactics for improving email deliverability. When your subscribers add you to their address book, they are essentially telling their ISP that …

MailChimp Helps Bail Out Mailman Steve

Mailman Steve Padgett, age 58, stood before a Federal Court judge recently to receive his sentence. The crime? Delaying and destroying the very mail he was supposed to be delivering– third class mail, or more commonly, the JUNK. This spring, authorities were contacted by a utility worker who noticed what appeared to be an excessive …

Authentication Helps Deliverability

Chad White from The Retail Email Blog (a great place to get commentary on popular retailers’ email marketing efforts) posted some notes from a recent email marketing event. Interesting tips re: email authentication (a free, built-in feature in MailChimp) and how it affects your deliverability: Deliverability and Authentication: “If your mail is not authenticated, it …

Should You Send from a Dedicated IP Address?

We’re getting more questions from customers with large email lists about sending their campaigns from a dedicated IP address, vs. using MailChimp’s "shared" pool of IPs. They want to know if their deliverability will be any better if they use a dedicated IP. It’s not a question we can answer with a simple "yes" or …