Posts tagged

email authentication


Authentication Helps Deliverability

Chad White from The Retail Email Blog (a great place to get commentary on popular retailers’ email marketing efforts) posted some notes from a recent email marketing event. Interesting tips re: email authentication (a free, built-in feature in MailChimp) and how it affects your deliverability: Deliverability and Authentication: “If your mail is not authenticated, it …

Gmail Using Authentication To Block Scams

Authentication is a high-tech way of signing your emails to show it’s not a forgery. It’s basically a string of code you have to add to your email (it’s built-in to MailChimp, and it’s free for all customers). The idea behind authentication has always been that eventually, ISPs may start blocking emails that are not …

Can Your Email Newsletter Be Stolen?

I like to browse through my spam folder every once in a while. It’s the best way I know to learn "what not to do" for my own email newsletters. I stumbled upon a pretty interesting piece of spam this morning (click thumbnail to zoom in—I censored the naughty stuff). It was a perfectly legit …