We’ve had a powerful but “hidden” feature for a number of years that makes it exceedingly simple to track the individual orders generated by a MailChimp campaign. The feature, called eCommerce360, lets you track customers as they click through from the MailChimp campaign to your site, and then passes back their order information back to MailChimp at checkout.

Once you know what your readers are purchasing, you can create targeted campaigns or helpful, follow-up drip campaigns. eCommerce360 lets your group your readers by purchases, so you can send a special offer to those readers who have spent the most money on your site. Or maybe you might want to send a coupon to those folks that purchased in the past but haven’t been back in a while.

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I got some nice feedback when I posted about our new revenue charts. So I thought I’d post some more tips for e-commerce marketers. First, go install our eCommerce360 feature. It connects MailChimp to e-commerce carts like Shopify, Magento, MivaMerchant, osCommerce, and more. Life won’t be the same after you install that. At the very least, connect your Google Analytics account to MailChimp. Then, you can go beyond simple open and click tracking, and get stats like this:

Done? Cool, now we can actually connect user behavior (like purchase activity) with your email marketing.

The Chivery is a website that sells funny t-shirts, and they were kind enough to let me use their account as an example here. These are just some quick ideas I had while skimming through their MailChimp account. Hopefully you’ll find this useful too.

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