We’ve had a powerful but “hidden” feature for a number of years that makes it exceedingly simple to track the individual orders generated by a MailChimp campaign. The feature, called eCommerce360, lets you track customers as they click through from the MailChimp campaign to your site, and then passes back their order information back to MailChimp at checkout.
Once you know what your readers are purchasing, you can create targeted campaigns or helpful, follow-up drip campaigns. eCommerce360 lets your group your readers by purchases, so you can send a special offer to those readers who have spent the most money on your site. Or maybe you might want to send a coupon to those folks that purchased in the past but haven’t been back in a while.