Last week, we announced Product Recommendations, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more …

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …

We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and …

When I was growing up, online shopping was new and uncertain. Sure, Meijer was 24/7 and FYE offered entertainment for everyone, but it was tough to stay on 10th grade’s cutting edge without an occasional order from CDNow. My mom wasn’t keen on the idea of buying things over the internet at first, but I was …

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …