Posts tagged

e-commerce


Freddie and Co. is Open for Business

Preview for Freddie and Co. is Open for Business

We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and …

Smart Messaging for E-commerce Integrations

Preview for Smart Messaging for E-commerce Integrations

When I was growing up, online shopping was new and uncertain. Sure, Meijer was 24/7 and FYE offered entertainment for everyone, but it was tough to stay on 10th grade’s cutting edge without an occasional order from CDNow. My mom wasn’t keen on the idea of buying things over the internet at first, but I was …

Inactive Subscribers are Still Valuable Customers

Preview for Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …

How Sticker Mule Combines E-Commerce and Email

Preview for How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends peruse the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day. Most emails from …