Posts tagged

double opt-in


Where Spam Traps Come From and How They Work

Regardless of how spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it. (Unless you send spam, and then you can go TOS yourself.) In the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but …

Prankster Pollutes Obama’s E-mail List

Ken Magill has a story over at DIRECT about how Barack Obama’s email list has been tainted by pranksters. Basically, some pranksters signed up to Obama’s list using some prominent anti-spammers’ email addresses. It’s an example of how a very high profile email list is at risk if you don’t employ the double opt-in (or …