We’re getting more questions from customers with large email lists about sending their campaigns from a dedicated IP address, vs. using MailChimp’s “shared” pool of IPs.
They want to know if their deliverability will be any better if they use a dedicated IP.
It’s not a question we can answer with a simple “yes” or “no.”
Mark Brownlow has a good overview of all the different points to consider before sending from your own dedicated IP.
At MailChimp, whenever we setup a new IP address (either to add to our overall rotation, or a dedicated IP address for a high-volume customer) it takes time to “break it in.” Here’s what we go through…