Posts tagged

data science


MailChimp’s Subject Line Researcher

Ever struggle with writing your subject line? You might have missed a feature inside MailChimp that can help you with that. When you’re in the campaign builder, pondering which words to use, try clicking Research subject lines:

What Does Your ISP Say About You?

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus] 420 [at] gmail First, let’s look at the prefix. Well, we know that the …

Subscriber Engagement Over Time

As a data scientist at MailChimp, I get to dive into some pretty hefty datasets to search for patterns and learn more about our customers. Most recently, we set out to learn how a subscriber’s engagement behavior changes over time. We’d previously covered this in a short blog post two years ago that showcased the work of Dan …

Subject Line Data: Choose Your Words Wisely

Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign’s open …

Where Have All the Government Clicks Gone?

I was jogging the other day, and being the brilliant distance runner that I am, I dropped my phablet face down on the concrete. My carefully selected playlist full of unmitigated electronic garbage shattered in a torrent of Gorilla glass. Now, knowing that my contract with Verizon clearly stated I wouldn’t be getting a new …