Posts tagged

data science


Send Targeted Emails Based on Website Activity

We recently announced a new feature called Goal, which allows our customers to place a code snippet on their websites, then send autoresponders based on website activity. This week, we’ve expanded Goal’s functionality so you can create segments of your list based on Goal activity, then use those segments to do more nifty things. Using …

Send Time Optimization in MailChimp

With the latest release of MailChimp, we’ve added the ability to optimize your send time. Within the send time scheduling section of the app you’ll find a recommendation hand-delivered to you from MailChimp’s Email Genome Project. It recommends the optimal send time out of the next 24 hours from the selected delivery date. The send time recommendation …

MailChimp’s Subject Line Researcher

Ever struggle with writing your subject line? You might have missed a feature inside MailChimp that can help you with that. When you’re in the campaign builder, pondering which words to use, try clicking Research subject lines:

What Does Your ISP Say About You?

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus] 420 [at] gmail First, let’s look at the prefix. Well, we know that the …

Subject Line Data: Choose Your Words Wisely

Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign’s open …