Posts tagged

data science


Using Product Recommendations to Earn More Revenue

Preview for Using Product Recommendations to Earn More Revenue

It’s been 3 months since we released MailChimp’s Product Recommendations tool (affectionately dubbed P-Rex around MC HQ). In that time, 26.3 million people have received a total of 88.3 million recommended products. Those campaigns have made a total of $1.4 million USD in revenue, and $170,000 of that revenue—more than 12%—came from people who bought or clicked on …

Introducing Product Recommendations

Preview for Introducing Product Recommendations

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …

Inactive Subscribers are Still Valuable Customers

Preview for Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …

MailChimp’s Most Popular Subject Line Emojis

Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"? It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns have …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email service provider, MailChimp doesn’t allow our users to send to purchased, …