Posts tagged

data science


Competing with the World Cup for Subscribers’ Attention

The 2014 World Cup is underway, and chances are you’ve watched a game or two or ten. (Maybe the insane Germany/Brazil match yesterday?) At the very least, you’ve heard someone shouting “Goooooooalllll!!!!” in an adjacent room. With an event this big, the world pays attention. And that means the world isn’t paying attention to other things. Like calories, data …

How Gmail Tabs Affect Your Email Marketing: An Update

More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks’ worth of opens. Now that things have settled down, we can look at months’ worth of all kinds of …

Send Targeted Emails Based on Website Activity

We recently announced a new feature called Goal, which allows our customers to place a code snippet on their websites, then send autoresponders based on website activity. This week, we’ve expanded Goal’s functionality so you can create segments of your list based on Goal activity, then use those segments to do more nifty things. Using …

Send Time Optimization in MailChimp

With the latest release of MailChimp, we’ve added the ability to optimize your send time. Within the send time scheduling section of the app you’ll find a recommendation hand-delivered to you from MailChimp’s Email Genome Project. It recommends the optimal send time out of the next 24 hours from the selected delivery date. The send time recommendation …

MailChimp’s Subject Line Researcher

Ever struggle with writing your subject line? You might have missed a feature inside MailChimp that can help you with that. When you’re in the campaign builder, pondering which words to use, try clicking Research subject lines: