Posts tagged

data science


Introducing Product Recommendations

Preview for Introducing Product Recommendations

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …

Inactive Subscribers are Still Valuable Customers

Preview for Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …

MailChimp’s Most Popular Subject Line Emojis

Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"? It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns have …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email service provider, MailChimp doesn’t allow our users to send to purchased, …

Competing with the World Cup for Subscribers’ Attention

The 2014 World Cup is underway, and chances are you’ve watched a game or two or ten. (Maybe the insane Germany/Brazil match yesterday?) At the very least, you’ve heard someone shouting “Goooooooalllll!!!!” in an adjacent room. With an event this big, the world pays attention. And that means the world isn’t paying attention to other things. Like calories, data …