MailChimp offers great built-in campaign reports, but high-volume senders who are especially concerned with their list size might be looking for more detailed analytics on their lists, as opposed to individual campaigns. This stuff’s important—especially if you’re sending campaigns daily, and your business revolves around email. A closer look at your list’s health can help you understand your subscribers’ behavior and make sense of MailChimp’s campaign reports. What percentage of your list is opening your emails? What about the click rate for your “power users” list? Is the open rate better when you send on Sundays or Mondays? MailChimp Labs created a new app called ListMD to answer these questions and more.

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Wow, your company is really taking off, and that daily email to four thousand subscribers has exploded to forty thousand subscribers.  Pretty soon it will be four hundred thousand, and maybe one day you’ll reach four million!  We’re really excited for you, and now that you’re growing, it’s time for us to have “the talk.”  That’s right, it’s about revisiting your email marketing strategy.

Perhaps you’ve observed your bounce rate going up while your open and click rates went down.  Maybe you’ve had increasing problems with blocks, slow delivery, or a number of other issues.  As daily senders, you’re likely more aware of your deliverability than most, and it’s going to take a joint effort between you and your ESP to make sure it stays healthy.

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