The Thanksgiving holiday is traditionally the start of an insane ramp up in email volume at MailChimp, so we’ve been watching our servers closely the last few days. We like to keep the server hamsters well fed and all. Like any self-respecting data geeks, we’ve generated some charts to take a look at the numbers. Here’s a graph of email send volume from last week up to Monday:
You see an interesting trend where email volume dipped a bit on the 22nd (Thanksgiving), then picked back up to their pre-turkey levels on Black Friday. As an aside, Instagram says that pictures of turkeys spiked that Thursday. The dip you see on the weekend is normal.
That brings us to Cyber Monday, where we had yet another MailChimp record for number of emails sent per day which is illustrated in the graph above (over 190 million emails). Take a look at the growth rates when we compare Cyber Monday to the previous Monday (aka Regular Monday).