Posts tagged

Customers


Paul Jarvis Likes Trading Stories With People

Web designer and author Paul Jarvis started sending a weekly newsletter in late 2012. He had just started writing, having previously paid his bills solely with design work. He wanted a place to share his creations with his fans, and was hoping email was that place. But before long, he realized he wasn’t totally happy with how …

Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …

DoSomething’s Charity Teamwork

DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care. "Why?" their about page asks. "Because apathy sucks." With 2.5 million members, all in the 13-25 year age range, DoSomething.org has the numbers to back up its values of believing, trusting, celebrating, respecting, and valuing young people. It’s these …

Sending Last-Minute Holiday Cheer Instead of Sales

The holidays are upon us. It’s the time of year when everyone starts to feel more like a wallet and less like a human. Or, at least, that’s how any inbox full of sales pitches and last-minute deals can seem. Your customers are probably tired of all that. And anyway, it’s going to be too late …

Cards Against Humanity’s Rare, Hilarious Emails

Three years ago, 8 Chicagoans launched a Kickstarter attempting to fund "a party game for horrible people" called Cards Against Humanity. They’d earned a bit of a cult following online and wanted to see if they could do something more. They asked for $4,000, got $15,000, and before long, found themselves occupying spots #1-4 on …