Posts tagged

customers


Best Made’s Handy Back-in-Stock Messaging

If you’re a retailer, you want to make it as easy as possible for your customers to get their hands on your products. So what happens when a popular item is out of stock on your e-commerce site? How do you make sure the people who want to buy it know when it’s available again? Best …

How Asthmatic Kitty is Using Email to Redefine Street Teams

When you hear the term “street team,” you might immediately envision college students slinging energy drinks out of the back of a gaudily-wrapped pickup truck. Fair enough. While it’s true that street teams are now a ubiquitous part of Big Brand Marketing, this wasn’t always the case.  The tactics that have now come to define street …

Paul Jarvis Likes Trading Stories With People

Web designer and author Paul Jarvis started sending a weekly newsletter in late 2012. He had just started writing, having previously paid his bills solely with design work. He wanted a place to share his creations with his fans, and was hoping email was that place. But before long, he realized he wasn’t totally happy with how …

Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …

DoSomething’s Charity Teamwork

DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care. "Why?" their about page asks. "Because apathy sucks." With 2.5 million members, all in the 13-25 year age range, DoSomething.org has the numbers to back up its values of believing, trusting, celebrating, respecting, and valuing young people. It’s these …