Posts tagged

customers


Betabrand Makes Money by Making Fun of the Holidays

cyBetabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …

Need/Want’s Radically Transparent Approach to the Holidays

We all know that Black Friday and Cyber Monday are big days for retailers. But how big, exactly? Companies sharing their holiday balance sheets is about as rare as an unclaimed Tickle Me Elmo on December 24, 1996. But for Need/Want, it’s just part of doing business. Founded earlier this year, Need/Want sells “products that solve problems.” …

BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …

LoveKnitting Puts Automation to Work

LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use several different currencies, so the small team has to work extra hard to get the right information in front of the right people. With so many different groups to send to, …

Modern Farmer’s Smart Newsletters and Web-to-Print Conversions

For a young, fairly niche publication about farming lifestyle and food culture, Modern Farmer sure seems to be everywhere. Barely a year old, the magazine’s experiencing a surge in growth and recognition—including a 2014 National Magazine Award for Best Magazine Section, for which it beat out established titles like GQ, Vanity Fair, and New York. At a time when …