This article from Chris Anderson got my attention a little while ago: Sorry PR people: you’re blocked.
Mainly because in the very first line, Mr. Anderson mentions his spam filter by Cloudmark, a well-respected email security and anti-spam company who also happens to be a MailChimp customer.
Also because PR people have an interesting dilemma when it comes to email marketing. They have a list of media contacts that are looking for news to write about. The media need and want content ideas (see our interview with Adam Lashinsky: Pitching To Reporters). So PR people send bulk email to their contacts lists. But if the media contacts on those lists never opted-in for those emails that’s the very definition of spam. And you get what Chris Anderson did.
It’s a dilemma. So I turned to Cloudmark. They use MailChimp to send out press releases, and since they make anti-spam software, they obviously have to do it in a way that’s not spammy.
If your company isn’t doing this, you should…