Posts tagged

Click Data


Subscriber Engagement Over Time

As a data scientist at MailChimp, I get to dive into some pretty hefty datasets to search for patterns and learn more about our customers. Most recently, we set out to learn how a subscriber’s engagement behavior changes over time. We’d previously covered this in a short blog post two years ago that showcased the work of Dan …

Detecting Click Clusters in Your Data Using Spreadsheet Math

Most of us call our own shots when it comes to segmenting email lists. We tell the computer what to do. We decide that it’s gender and age that matter, and we submit that query—segment my list into old dudes and young ‘uns. Or maybe it’s domain that matters. Or subscription date. Or something else. …