Autoresponders offer a great opportunity for engaging your subscribers over an extended period of time. You may have heard of this strategy referred to as drip marketing, but it doesn’t necessarily just refer to a series of campaigns that extend forward into infinity. It can actually work particularly well in the context of counting down to a special date, like a wedding or the birth of a child. So let’s take a look at how you’d set up this type of campaign using MailChimp’s autoresponders.
Here at MailChimp, we love birthdays. The cake, the ice cream, the silly hats…what’s not to like? If you like birthdays, too, why not extend the celebratory fun to your subscribers?
A great way to use data you collect through your signup form is to create an autoresponder campaign to go out for your subscribers’ birthdays. With MailChimp, it’s easy to schedule a Happy Birthday greeting, along with a coupon for people to redeem in your store/restaurant/zoo. Here’s how:
First, you’ll need to have a date field on your form to collect subscribers’ birthday information.
You can do that really easily in MailChimp.
