Posts tagged

automation


Announcing MailChimp API v3.0

MailChimp’s API has come a long way since its 2007 debut. Two years in, it had nearly 20,000 users. After four years, we were processing 10 million requests per day. Now we handle more than 80 million requests every day from a quarter of a million users. These users are employing the API to subscribe people to …

Sidebar Fills a Design Void With Sharing

Sacha Grief had a problem. "Whenever I wrote tech-oriented blog posts, I would post them to Hacker News to generate traffic and discussion," the French designer—who currently lives in Japan—tells MailChimp. "On the other hand, the design related content didn’t really have a place on its own apart from Twitter." Born out of his frustration was …

New Automation Workflows and API Functionality

More than 115,000 customers use MailChimp’s marketing automation. And 23,000 of them have created automated workflows since last August. That’s a lot of growth! But it’s also a lot of emails—in the past 6 months alone, we’ve sent more than 200 million automated messages. While MailChimp automation already offers a robust feature set, with that kind of volume, we’re excited to …

Perfecting Our Own Automation Recipes

For years, MailChimp delivered our Getting Started series to new subscribers with autoresponders. But when we completely rebuilt our automated emails, turning them into a more robust and flexible feature called automation, it was time to—as my dad still likes to say—kick it up a notch. We took a hard, close look at what, when, and to whom we were …

Making Automation Better in v9.6

It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy …